The 21st Club, now part of the Twenty First Group, is a leading organization in B2B sports intelligence, originally focused on football (21st Club) and golf (15th Club). Founded in 2013, the organization has expanded its expertise to other sports, providing strategic advice and insights to help professional football clubs and investors achieve a competitive edge. The Twenty First Group uses advanced data analysis and innovative thinking to improve performance, enhance the sporting product, and ignite the passion of fans. They work closely with various sports entities, including football clubs and leagues, to offer services such as performance analysis, commercial insights, and competition restructuring. Notable projects include work with Swansea City, Brentford, BT Sport, and the Belgian Pro League. The group operates globally and is recognized for its thought leadership in sports intelligence, aiming to create sustainable and profitable sports organizations through smarter decision-making and strategic planning